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The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by…
The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were…
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but…
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your…
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…
Umbrella NI is a Digital Marketing Agency that helps small businesses in Northern Ireland get the most out of their online presence through Web Design, Search Engine Optimisation, Google Adword and Facebook Ad Management, Social Media Management and Content Creation. With over 20 years of knowledge & experience, Umbrella will drive your company, and your profits, forward.